Thousand Foot Krutch’s “Fire It Up” Used by NFL for Super Bowl

Football fever is at a high as the 2010 Super Bowl XLIV nears on February 7, 2010. Thousand Foot Krutch’s (TFK) music will be present at the Miami football party as the band’s song “Fire It Up” will be used in the arena on the jumbotron to pump up the crowd with a highlights video. This month, NFL Network has also used the song on NFL Total Access, NFL Nike Rewind, and NFL Game Day Morning.

“Fire It Up” has also been featured in recent months in the summer blockbuster movie trailer for “G.I. Joe,” ESPN’s NASCAR Nationwide series, the Versus Network IndyCar race, as well as a pre- and in-game song for various sports teams (New York Islanders, Detroit Red Wings, Toronto Maple Leafs, Ottawa Senators, Seattle Sounders and Seahawks, UFC, and many others).

The use of the song by the NFL is just one milestone in recent months for TFK. Their most recent studio album “Welcome to the Masquerade” catapulted the band with many song placements, radio singles, year-end album mentions, and reviews. The band has landed a tour with Breaking Benjamin in March and will be at the January 29 Winter Jam Spectacular Tour in Cleveland, Ohio. Also, starting March 25th, TFK will start their headlining tour through April 9th including special guests Since October, The Letter Black, and Write This Down.

Listen to “Fire It Up” and other TFK songs on their MySpace page.
Watch the NFL Highlights Video featuring “Fire It Up.”

Tagged as: ESPN, Fire It Up, NFL, Superbowl. Breaking Benjamin, Thousand Foot Krutch, Welcome to the Masquerade, Winter Jam Spectacular Tour

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