pureNRG Promote Health, Wellness Among Youngsters

Fervent Records’ popular tween group pureNRG recently launched a new partnership with Milk Rocks!, the most comprehensive, integrated program to help combat obesity and dismal nutrition in elementary, middle, and high school students.

pureNRG’s video “What If” and the group’s new album Here We Go Again will be featured on MilkRocks.com for 4-6 weeks in conjunction with a back to school giveaway contest featuring a pureNRG prize pack, back to school gear and a Nintendo Wii.

The Milk Rocks! program has three major distribution channels including in-school promotions via milk cartons, posters, book covers and more. MilkRocks.com makes up the online distribution channel and contains content for students through music, videos, games, comics and more. Lastly, Milk Rocks! live concert tours visit schools throughout the country, featuring both new and established artists including Rascal Flatts.

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