In one of B.Reith’s opening songs on Now Is Not Forever, he points out he’s “got a style/They still don’t know what to call it.” iTunes puts him in the pop category, a generic designation probably chosen because “Pop/Jazz/Rap by way of Joshua Radin, tobyMac and Jason Mraz” didn’t fit on the line. [...]

Reith unpacks the path to crafting his first full length album, ‘Now is Not Forever.’

In celebration of the release of B. Reith’s first full-lenth album, Now Is Not Forever, hitting stores today, Amazon is giving away a free four-song EP of the artist’s music.

Hip-hop meets soul on B.Reith’s full-lenth debut for Gotee, Now Is Not Forever, hitting streets September 22.